Urban Freestyle

Concept Art

Overview

 

A conceptual title sequence and visual system for Fox Television’s dance competition series, Urban Freestyle: Tokyo Throwdown. Set in Tokyo, the creative blends high-energy movement with graphic structure—using bold color, light trails, and kinetic typography to capture the intensity and precision of street dance battles.

The project explores how a single motion language could extend beyond the opening titles into key art and digital advertising, creating a cohesive identity that feels dynamic, global, and performance-driven.