OVERVIEW
The One began as an exhibition-led campaign, designed to live first in physical space. The challenge was to create a visual system bold enough to command attention in-gallery, while remaining flexible enough to extend across social, digital, and motion placements without losing its core identity.
I served as Senior Designer, responsible for concept and execution across exhibition graphics, infographics, OOH, and digital assets. The visual language balanced modern boldness with timeless elegance, uniting objects ranging from antiquities to LeBron James’s record-breaking Game 7 jersey. The campaign helped position The One as a landmark auction and drove record-breaking results, including the jersey’s $3.7 million sale—more than five times the previous auction record.
The One
Deliverables
- * Exhibition infographics
- * OOH displays
- * Print advertisements
- * Digital display ads
- * Social media assets
