Sotheby’s Online Marketing Collateral
Acres and Acres of Ads
Overview
An in-depth look at the digital and social design strategies driving Sotheby’s marketing efforts for objects and fine arts offered for sale and exhibition. Partnering with a designer in London, we created and standardized best practices and guidelines to maintain consistency and quality across diverse placements. To support the global design team, we also developed templates and tutorials, ensuring seamless adoption of these standards.
Deliverables
- Best-in-class static and animated digital collateral for campaigns and social placements
