Overview
This campaign began as an animated lockup for the exhibition entrance of Sotheby’s first NFT sale. The visual language explored a balance of retro and futuristic cues, using outlined typography and controlled glitching motion to reflect the experimental nature of digital art.
As the idea evolved, the animated lockup became the foundation for a broader awareness campaign. The motion system was extended across social and digital placements, allowing a single concept to carry consistently from physical space to digital distribution.
The animated lockup was later included as a bonus NFT for winning bidders, reflecting its reception across both marketing and specialist teams.
