A selection of campaigns created prior to my time at Sotheby’s, spanning entertainment, culture, and lifestyle. I partnered with agencies and studios to develop key art, digital campaigns, social assets, motion graphics, and OOH placements for networks and film distributors.

These projects reflect fast-turn, high-visibility creative—balancing concept, clarity, and bold visual storytelling across multiple formats.

Selected Film and Television Highlights:

• Al Jazeera America (launch)
• Manhattan (Season 1&2)
• Manchester By the Sea,

Agencies & Selected Brands:

• Mammoth Advertising, Brigade Marketing, Maude
• ABC, Fox, MTV, ABC,FX, WGN America, Comedy Central, Universal Pictures, CBS Films, Fidelity Investments, Al Jazeera America

Archive Note

Most of my project files from 2010–2017 were lost in a hardware failure, so this page includes only the assets that were recoverable. These examples still represent the scope and style of the work produced during this period.

Al Jazeera America — Network Launch

Overview

Digital and motion design for the launch of Al Jazeera America, supporting the rollout of a new U.S. news network. Work focused on building a scalable digital advertising system capable of handling a high volume of launch assets while maintaining clarity, consistency, and restraint.

Challenge

The launch required numerous digital ad variations across sizes and placements, many of them animated. The challenge was balancing speed and scale with the level of polish and seriousness expected from a national news brand.

Approach

I partnered closely with another designer/animator to simplify production without flattening the creative. We categorized the ads into core animation types and developed a flexible, template-based motion system that controlled layout, text behavior, and masking while allowing content to vary. This approach created structure within a fast-paced production environment and ensured a consistent visual language across formats.

Outcome

The system allowed the launch campaign to scale efficiently while maintaining a cohesive, professional presence across all digital placements. It established a repeatable approach to motion that supported the network’s debut and informed future digital campaign workflows.

Manhattan — WGN AMERICA

For WGN America’s Manhattan, I designed the storyboards, layouts, and UI systems that guided all social and digital advertising across the campaign. The work spanned page takeovers, video and interactive units, and standard text-based animations, all built to support episodic storytelling within a cohesive visual framework. Modular structures allowed content to flex across placements while maintaining clarity, hierarchy, and tone throughout the series launch and ongoing promotion.

Manchester by the sea

For the award season promotion of Manchester by the Sea, the creative focused on restraint—using stillness, pacing, and negative space to carry the emotional weight of the story. Digital placements were designed to respect the film’s tone, prioritizing atmosphere and typography over overt motion or messaging. The result was a quiet, deliberate presence that aligned closely with the film’s intimate narrative.

Selected Entertainment Campaigns

• Outsiders • Underground • Manhattan (Season 1&2) • Salem (Season 1&2) • Bellevue • Entourage • Stonewall • Savages • MTV Movie Awards • MTV VMAs • Teenwolf • Awkward • Love & HipHop • A Different Spin • Showtime Sports • Undeniable with Joe Buck • Workaholics • Impractical Jokers (Seasons 1-4) • The Royals • Time After Time • You Me Her • Focus • Farmed & Dangerous • Ride Along