This work explores how Sotheby’s translated its editorial voice and brand rigor into digital-first experiences. The projects span landing pages and marketing emails designed to introduce collections, guide new audiences, and support evolving engagement goals. Working within a CMS-driven system, the focus was on clarity, hierarchy, and storytelling—ensuring each touchpoint felt considered, consistent, and distinctly Sotheby’s, while remaining flexible enough to support a wide range of content and use cases.
Sotheby’s: Digital & Email Explorations
Landing Pages and Emails
