A selection of projects spanning presentation design, digital advertising, political direct mail, and out-of-home advertising.
As a Senior Designer, I bring creative thinking, technical expertise, and production knowledge to projects across multiple disciplines. From concept development and visual storytelling to adapting established brand systems and delivering finished assets, my work combines design judgment with hands-on execution.
Design and development of presentations that translate complex information into clear, engaging visual narratives. Working with established brand systems or developing original visual approaches, I create layouts that balance typography, imagery, data, and visual hierarchy to communicate ideas effectively.
Selected examples include client presentations and independently developed presentation layouts. Certain content has been adapted or replaced for portfolio display.
Design and production of digital advertising across multiple formats and platforms, combining visual design with technical execution. Capabilities include custom HTML5 animation using HTML, CSS, JavaScript, and GSAP, along with component-based design in Figma.
Campaign production spanning four sub-brands and six product categories, with 9–12 ad variations per campaign. Developed reusable Figma components to manage high-volume production while maintaining consistency across formats.
Concept development, design, and production of political direct-mail campaigns, from initial creative exploration through final press-ready artwork. Working collaboratively with strategists, creative directors, and copywriters, I develop visual approaches that combine strong messaging, typography, and imagery across large-format postcards and folded mailers.
Large-format advertising production, translating approved creative into accurately constructed Adobe InDesign layouts. Experience adapting established designs for environmental applications with attention to scale, typography, image placement, and production requirements.