CHALLENGE Position The One as a landmark auction that celebrated the pinnacle of human achievement, spanning ancient civilizations to contemporary culture — and attract a wide audience that might not typically engage with an auction of this scope.
ROLE Senior Designer responsible for concept and execution across multiple channels, ensuring the visual identity reflected both the breadth and prestige of the offering.
APPROACH Developed a cohesive visual language that combined modern boldness with timeless elegance, capable of uniting diverse objects — from antiquities to LeBron James’s record-breaking Game 7 jersey. Designed infographics, digital assets, and OOH displays that emphasized storytelling while maintaining Sotheby’s elevated brand tone.
OUTCOME The sale achieved record-breaking results, highlighted by LeBron James’s jersey selling for $3.7 million — more than five times the previous auction record. The campaign amplified Sotheby’s presence at the intersection of art, fashion, sport, and entertainment, engaging a diverse global audience.
